Wizards of the Coast unveils new D&D Battle Pass Monetization
Wizards of the Coast has begun to move forward with new revenue streams for the Dungeons & Dragons roleplaying game was deemed “under monetized.” Their first initiative was unveiled this week as they introduced a seasonal battle pass with its own proprietary leveling and reward system. “We believe that this new stage of Dungeons and Dragons will herald in a new age of heroism and profits,” said marketing lead Jason Garret. “Our hope is that the battle pass for adventures will help players feel a sense of pride and accomplishment as they gain prestige and truly become Heroes of the Forgotten Realms. We can’t wait to see you all explore every corner of Faerûn, from the top of the Sword Coast to the bottom of the Sword Coast.”
Players will have the chance to gain at least seven types of currency, not including the various denominations of coinage already in the game. Though not every detail has been explained, screenshots of the battle pass show that Art Objects pay for decorations of the PC’s home, Gems are used to boost experience, and Tomes reveal new feats. Limited edition weekly challenge adventures available for purchase at the Dungeon Masters Guild will bring new opportunities for great new items and loot, and Wizards has promised that these new adventures will definitely not just be reused Adventurer’s League material.
In order to maintain legitimacy as players level up their battle pass, Wizards is still looking into various methods for verification. “At first we were going to require that all games be played with sanctioned WotC dungeon masters,” said Garret, “but then we realized that DMs were the only people buying our product. In fact, preliminary focus groups suggest that most of the existing dungeon masters will buy the battle pass for their players.” Though a final verification method has not been decided on, Garrett has promised it will not involve NFTs or any other blockchain technology, though he had a melancholy look on his face as he said recent market developments had caused the company to look to other avenues.